Sparda BW
Team
Creative & Concept
Ajdin Pajevic
Paula Alexander
Tom Medlicott
Andrea Mikyska
Copy & Concept
Georg Carstens (Senior)
Anina Dion (Midlevel)
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Project Lead
Anna Gurt
Désirée Mendonça
The Task
For the Sparda Baden-Württemberg brand launch, we put diversity at the heart
of the campaign which we symbolised with strong moments of the beautiful and equally diverse nature captured in Baden-Württemberg. Why?
The cooperative bank not only offers financial services and products, but also
owns several foundations for art & culture, education & social issues, environment & sustainability that support many projects within the region. For Sparda BW sustainability is just as diverse as for Baden-Württemberg itself.
My Role
On this Project I took over the role of the design lead, which included being in charge of the final campaign assets delivery, briefing and managing the motion designer while also creating the static assets and display ads.
